Social 101
tips and tricks to make social media work for your business
Video is King
Videos are the most engaging pieces of content on social media, and they can be shot from your smartphone.
Consistency is queen.
Social platforms prioritize when you post regularly, whether that’s every Tuesday and Friday or every day. Decide what amount of posting works for you and try to stick to a consistent schedule.
Plan out your social media calendar
Align with your current business/marketing calendar.
Set aside time to plan and create your content in advance
We love social media scheduling tools like Later.com.
Build a library of content
Set aside an hour a week to take photos of your newest arrivals or dishes as they are plated in the kitchen. You don’t need to have professional photos to create beautiful content, enhancing the brightness and saturation of your photos directly on your phone works wonders.
Test out different posting times
Find the best time of day/week that suits your business.
TIPS FOR INSTAGRAM REELS
Posting videos to Instagram as Reels is the best way to gain more impressions from people who are not following your business… yet!
Try to post at least one Reel a week
It should be a vertical video, and even just 5-10 seconds long is great. What type of content do you think your followers would find valuable?
Tag @downtownmanhattanbeach as a collaborator
This allows us to post your Reel on our profile as well, that’s exposure to over 21K additional followers!
Add trending music to your reel
Lots of background noise in your video? No problem! You can choose from lots of trending music to post with your video.
NOTE: Business Accounts do not have access to the same library of music as Personal accounts do, but we have found lots of great music that work for business accounts.
Just visit @downtownmanhattanbeach, and click on any of our Reels to see the music we have used.You can click on our reel and save the music to your library. Then when you create your own reel, choose music from what you have saved.
Tips for instagram stories
Tag @downtownmanhattanbeach so we can share them!
We love seeing your stories, and are happy to repost as many stories you tag us in, everyday!
Create more branded stories
Save a transparent PNG file of your logo to your camera roll so you can create more branded stories.
boost engagement with interactive stories
Polls are a great way to boost engagement, ask people their favorite menu item, style of clothing, or even view of the pier!
Stay tuned…
We will continue to post additional social media resources here.
